Run Bunny Run....Seattle's Fremont 5K & Briefcase Relay

We're going to hop right to it and say "we had some fun creating the marketing materials for this year's June 10th Fremont 5K & Briefcase Relay". Having created the marketing materials for this event the last few years where we chose to showcase the briefcase relay portion of the event by using just an image of one of the past costumed participants, new this year we decided to merge the visual imagery of the event by super-imposing one of the costumed participants on top of another image of the more serious 5K race participants. We did this for many reasons that include (1) the need to reach the more serious runner, (2) the need to showcase the scenery of the course, (3) the need to highlight the Fremont 5K's typically warm weather and (4) the need to keep it fun. Fremont has the reputation of being just a bit off the norm and we wanted to make sure the marketing materials we created matched this focus while still serving its main purpose which in the end is to prompt as many people as possible to register for the event. As much as we love full-bodied bunnies, we knew that this event needed more.